‘Cosagach’ has been dubbed the Scots version of ‘Hygge’, the snuggly Scandi concept which swept across the world in 2016, and according to Scottish tourism bosses it could be the best way to attract more tourism to the country.
The Gaelic term means: ‘feeling snug, sheltered and warm’ according to VisitScotland, who claim that the idea could encourage winter tourism across the country, known for its wild, beautiful landscapes and equally wild weather.
The hygge trend, which encourages cosy and comfortable living, has been branded as the ‘secret to happiness’ by Denmark – the happiest country in the world.
According to the Insights Trends report, which advises businesses in the tourist industry on how to attract trade, of the 4 million visitors Scotland sees each year a quarter of them reported being attracted to Scotland as a place to ‘get away from it all.’
It is hoped that hotels, restaurants and pubs will hone in on Cosagach by creating a warm and inviting atmosphere so that guests can enjoy Scotland’s vast landscapes even during the colder winter months.
The report also sets out plans to encourage visitors to see more of the country than just the usual hotspots – Skye and the North Coast 500 have seen huge increases in tourist numbers over the last year and are struggling to meet demand while other lesser known, but just as beautiful, spots are desperate for a boost.
Follow us across social media: